The Sound and Fury of Modern Marketing

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It seems like Ferris Bueler’s iconic maxim, “Life moves pretty fast,” has become a bit of an understatement.  From the moment we wake up we are constantly bombarded with media from all angles.  We hardly have a chance to breath, let alone make rational choices.  In terms of marketing, our message has to stand out more than ever.  Every ad we place before our clients must engage them, and wrestle their focus away from the countless distractions that are fighting for their attention.  If our content is not captivating our readers, we are not only risking immediate sales opportunities, but we are losing trust with our audience, and potentially losing their business in the future.

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Cutting through the gadgets to make a real connection with clients

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You need a smartphone, a tablet, a laptop, ideally a network, a CRM, an online presence, online analytics, social media platforms, apps, and oh yeah: once you have it you need to maintain it! – It is easy to see why realtors feel overwhelmed and are often up in arms about finding the right strategy for dealing and engaging with clients in the digital age. Yet, rest assured there remain ways to do it well.
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Who are millennials and how should I sell to them?

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Millennials are the generation ranging in age between 16 and 35 years old. Generally in this group are the children of Baby Boomers, Gen Y, as well as the first generation to not remember life before the internet and other tech.

Though all generations have encountered unique challenges while growing up, millennials also have unparalleled opportunities that were largely unavailable prior. Generally they have a strong education and global awareness, along with the capacity for a high level of disposable income.
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Target market like a pro

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We encourage our clients to send regularly, and are often asked ‘but won’t my readers get sick of receiving my emails?’. They will if the content is irrelevant to their situation, but if your client fits into specific or multiple segments and you don’t take the time to note that, you may miss out on a lead.

Contacts can be assigned to one or multiple groups or mailing lists. Some examples are:

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3 Simple tips for nurturing your real estate leads

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Any successful real estate agent will tell you that you can’t be passive in your efforts to attract new business. If you just list properties and wait by the door until a buyer comes knocking, you will have a hard time getting ahead. In the next 12 months, an average of 3.5% of property owners in Australia will actively be seeking to make a transaction in the property market.

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What’s your database worth?

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We get it, finding properties to list on the market is not always easy – really, it can be a lot of work. As a Real Estate Agent, your business relies on continually getting new properties to sell.

Did you know that you could be sitting on a gold mine of property listings?

Your contact database, regardless of size, is certain to contain not just buyers but sellers as well. Do you know the potential worth of your current database?

In the next 12 months, an average of 3.5% of property owners in Australia will enter the market to sell their property.
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Boutique is the way to go…

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Sharing mutually beneficial information with clients is vital.

Sending the annual anniversary congratulations card to your clients is frankly just not sufficient to cement a long lasting personal relationship. In a sea of automated emails and property alerts, the savvy clients of today are bombarded with automation from agents without providing extra value adds.

An agent will gain opportunities to list properties unopposed after providing a tailored, relevant and informative email newsletter to their clients, ensuring they are offering benefits and exceptional service with every customized campaign sent.
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