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3 Statistics You Need to Know

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Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI.

However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of email marketing. They allow you to identify people interested in your services, and better understand their interests, but where do you begin? Most email systems provide so many statistics it’s hard to know what you’re looking at.

Not all statistics are created equal. So, if you are starting out, you should focus on three numbers that can help you diagnose the effectiveness of your campaigns, and create a plan to improve your future newsletters. Continue Reading

5 ways to maximise the impact of your emails

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It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it.  Why is that?  Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway.  However, there are some goals that we should cling to, especially in business.  Specifically, as technology continues to transform the market, we need to adjust our strategies and improve our tactics.  So, to help you improve your marketing efforts, we have selected five ways you could increase the effectiveness of your email campaigns. Continue Reading

Cutting through the gadgets to make a real connection with clients

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You need a smartphone, a tablet, a laptop, ideally a network, a CRM, an online presence, online analytics, social media platforms, apps, and oh yeah: once you have it you need to maintain it! – It is easy to see why realtors feel overwhelmed and are often up in arms about finding the right strategy for dealing and engaging with clients in the digital age. Yet, rest assured there remain ways to do it well.
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