Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI.

However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of email marketing. They allow you to identify people interested in your services, and better understand their interests, but where do you begin? Most email systems provide so many statistics it’s hard to know what you’re looking at.

Not all statistics are created equal. So, if you are starting out, you should focus on three numbers that can help you diagnose the effectiveness of your campaigns, and create a plan to improve your future newsletters. Continue Reading