Elevate your Social Media Marketing

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Facebook recently announced they have over 2 billion users, and over half of them are daily users. Not only that, they compete head to head with Google in terms of digital advertising space. So, it makes sense that businesses everywhere are desperate to use Social Media marketing to improve their brand awareness, develop a loyal audience, and generate leads. Real estate is no different.

However, most agents simply don’t have the time, knowledge or the resources to personally manage an effective social media strategy. This is completely understandable. The brutally competitive real estate market creates a dangerous environment for the idle agent. You must focus what little time you have on activities that sell listings. Anything else is dead weight. Continue Reading

3 Statistics You Need to Know

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Email marketing is one of your most effective tools to stay connected with your contacts. It builds trust and keeps you top of mind when they decide to enter the real estate market. Email’s effective because it helps you communicate with a massive audience at a relatively low cost and time commitment. Campaign Monitor says every dollar you spend can generate a $44 dollar ROI.

However, there is more to email marketing than building a newsletter and clicking “Send.” Your campaign statistics are arguably your most valuable resource in terms of email marketing. They allow you to identify people interested in your services, and better understand their interests, but where do you begin? Most email systems provide so many statistics it’s hard to know what you’re looking at.

Not all statistics are created equal. So, if you are starting out, you should focus on three numbers that can help you diagnose the effectiveness of your campaigns, and create a plan to improve your future newsletters. Continue Reading

Best day and time to send real estate emails

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Clients often ask, “When is the best time to send an email campaign?” In the past, my response was a bit slippery. “It really depends,” I would begin, then offer a few reasons why the perfect answer didn’t exist. “Every subscriber is unique… It depends on the email’s purpose… It helps to be different… It depends on the device…” While everything I said was true, it probably wasn’t very helpful.

So, I’ve inspected our own data and found valuable trends that offer insights into one of our most common questions. If you have ever asked yourself when is the best time to send your emails, keep reading. I bet the findings will shock you.

Using thousands of email campaigns with millions of recipients, we have identified the best days and times to send your newsletters. At last, a definitive response to a very common question.

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The Advantages of a Fresh Database

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You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated.  These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge.  People can update their email addresses, names and living situations at any time.  According to recent studies, 50% of your database is obsolete within a year.

If your contact’s details are out of date, you reach fewer people and run the risk of sending irrelevant content, which hurts more than it helps. However, keeping your database current will have vast impacts. Updating your contacts will allow you to extend your reach, make better connections, and turn contacts into clients.

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Ignore Social Media at your own peril

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The days of ignoring social media have ended. Over 90% of young adults use social media. Facebook alone claims 72% of adult internet users, 70% of which log on daily. Instagram has over 500 million monthly active users, and Facebook has over 1 billion daily users.

That’s right. Billion. With a B.

With numbers like these, it’s obvious why businesses everywhere scramble to jump on the social media wagon: ignoring these cultural shifts will leave you blinded by the dust of your competition. This leads many businesses to embark on a social media blitz, opening accounts in all the major platforms and blasting content without much consideration of purpose or target. Unfortunately, the immediate posting frenzy is difficult to maintain, and often loses momentum quickly. Many are left with multiple zombie accounts, neither living nor dead, that tend to only scare away potential clients. In many ways, poor management of social media is worse than ignoring it altogether.

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5 emails to help you hold on to clients

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You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be effective, although most marketers would consider those fighting words. The reality is you don’t always have enough information to develop a targeted message for each contact (unless you’re some sort of wizard, you probably don’t have the time for it either). Luckily, most systems enable you to personalise emails automatically. So, do what you can with what you’ve got. Even if you only have their email address, you should reach out regularly to stay connected.

While an effective digital connection strategy will establish patterns that remove most your recurring questions, we have developed a simple solution that may be all you need. By using these 5 types of emails, you can effectively stay connected with all your contacts and guide them towards future sales. Continue Reading

5 ways to maximise the impact of your emails

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It’s the second week of January and most New Year’s resolutions have already been abandoned, and, let’s face it, we’re not too upset by it.  Why is that?  Well, we’re comfortable, routines are hard to break, and we never wanted to give up carbs anyway.  However, there are some goals that we should cling to, especially in business.  Specifically, as technology continues to transform the market, we need to adjust our strategies and improve our tactics.  So, to help you improve your marketing efforts, we have selected five ways you could increase the effectiveness of your email campaigns. Continue Reading

Are your marketing efforts hurting you?

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Anyone who is older than the iPod will know how transformative technology has been for businesses over the last twenty years.  Nowhere is this more obvious than the world of marketing, and the real estate industry is not immune to these changes. It’s common knowledge that today’s market requires a digital presence, which is why most offices readily adopt the latest gadgets and apps.  Do you have a website?  Of course!  Facebook?  Obviously…  Blog?  Check…  Instagram?  Yep…  Myspace?  No comment…  Harder question: Do you know the role each one plays in your quest for business growth and client acquisition?  And, more importantly, is each one functioning properly?

Unfortunately, you may be wasting energy without a coherent strategy in place, and, worse yet, even doing harm. There are three main ways your marketing efforts are either not helping, or actively hindering your progress.
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Make the Most of your Time

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You already know what you need to do.  It’s obvious.  You need to meet with new clients and hold on to the old ones. It’s the how that’s the hard part.

To put it simply, you are busy.  To put it accurately, there isn’t enough daylight to possibly accomplish everything in your overloaded schedule.  Between phone calls, paperwork, chasing appraisals, racing to appointments and delivering effective marketing, there just are not enough hours in the day.  Something inevitably gets shoved to the back of the shelf with other items of good intentions, like follow up phone calls or weekly newsletters.  iRealty simplifies many of these processes, giving you more time to focus on what matters most, but effective management of your digital marketing still takes up your critical time and dwindling energy.

We get it.  Juggling is exhausting.  We just want you to know that we understand, and are here to help.   Continue Reading

Building Trust with your Audience

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For efficiency and effectiveness, the digital market is impossible to beat. Within a single newsletter we can walk our clients through dozens of properties and offer countless services; all they have to do is click. Yet, currently the average open rate for real estate email marketing is 21%. Nearly 80% of our audience is walking straight past our eMarket without bothering to stop and take a look! One reason for this is our tendency to focus on our content, and forgetting to develop a relationship with our clients. So what’s the first step? We must gain their trust.

A few easy, but necessary, steps to build trust with your subscribers. Continue Reading