You already know your database is one of your greatest assets. Yet, if you are like many of our clients, you also know how quickly they become outdated. These days, when your subscriber’s information can change in a heartbeat, keeping a current contact list is a major challenge. People can update their email addresses, names and living situations at any time. According to recent studies, 50% of your database is obsolete within a year.
If your contact’s details are out of date, you reach fewer people and run the risk of sending irrelevant content, which hurts more than it helps. However, keeping your database current will have vast impacts. Updating your contacts will allow you to extend your reach, make better connections, and turn contacts into clients.