You know it’s crucial to stay in contact with your clients. Yet, you may sit down to prepare a message, and struggle to know what to say, or what content to include. Questions probably run through your head, such as how often should I contact them? What should I talk about? Have I included enough content, or is it all too much? A common question we hear is, “should I send the same message to everyone or should I tailor each message for each recipient?” Our answer is yes. Both can be effective, although most marketers would consider those fighting words. The reality is you don’t always have enough information to develop a targeted message for each contact (unless you’re some sort of wizard, you probably don’t have the time for it either). Luckily, most systems enable you to personalise emails automatically. So, do what you can with what you’ve got. Even if you only have their email address, you should reach out regularly to stay connected.
While an effective digital connection strategy will establish patterns that remove most your recurring questions, we have developed a simple solution that may be all you need. By using these 5 types of emails, you can effectively stay connected with all your contacts and guide them towards future sales. Continue Reading